Chapter 7: Business ambitions
28% of businesses plan to diversify product/service offerings in 2025
Against the backdrop of uncertain trading conditions, retailers are thinking laterally about how they can grow revenue in 2025. Geographical growth has typically been the traditional growth avenue. But now, many are looking to expand across business models, diversifying their offering to stay agile. Some retailers are even waking up to the potential of embedded finance, which can be an effective way of increasing returns.
Finding 01
Businesses set to invest big in global expansion
As businesses look to expand internationally in 2025, there's a lot of confidence in their ability to handle global transactions and local payment needs. And those planning to go global are prepared to put serious money into the venture, especially in APAC.
Finding 02
Businesses explore new business models
Growth opportunities don’t just extend across borders, they can also be found across business models. Marketplaces, for example, are becoming popular, with Best Buy becoming one of the latest retailers to embrace the model. But that’s not the only diversification trend. Combining retail with food and drink has long been an effective way of attracting shoppers to stores (and keeping them there). Another emerging trend is circular retail, as demonstrated by ethical retail powerhouse Patagonia.
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