Adyen powers seamless payments for Artinian Group S.A.

Dubai, UAE - [Date] - Adyen, the global financial technology platform of choice for leading businesses, has partnered with Artinian Group S.A. to enhance the payment experience for its esteemed jewelry brands, Sartoro Genève and MARLI New York in the UAE. Through Adyen’s cutting-edge payment solutions, both brands will now offer customers a seamless, secure, and frictionless shopping experience across online, in-store, and mobile channels.

As a leader in financial technology, Adyen enables businesses to optimize payments, streamline operations, and expand globally with a single, integrated platform. By leveraging Adyen’s advanced payment technology, Artinian Group S.A. can now support a wide range of payment methods and currencies, ensuring a tailored experience for their international clientele.

"At Adyen, we are committed to providing innovative payment solutions that empower businesses to enhance customer experiences and scale efficiently," said Daumantas Grigaravicius, Head of Middle East at Adyen. "Our partnership with Artinian Group S.A. reflects our shared dedication to excellence, ensuring that they can offer seamless transactions and unparalleled convenience to their customers worldwide."

Founded in Geneva in 2020 by brothers Arto and Saro Artinian, Artinian Group S.A. carries a distinguished legacy in fine jewelry and watchmaking, devoted to elevating the art of fine jewelry and watchmaking through continuous investment and strategic expansion. Operating across 14 dynamic markets, the Group seamlessly integrates visionary design, masterful craftsmanship, global distribution, and retail, curating an unparalleled shopping experience for discerning clientele. 

"We are delighted to partner with Adyen to elevate our payment solutions and provide a seamless experience for our clients," said Arto Artinian, Group Chairman of Artinian Group S.A."As a brand that values excellence and innovation, working with a global leader in payments like Adyen enables us to meet the evolving needs of our discerning clients." 

By integrating Adyen’s single-platform solution, Artinian Group S.A. benefits from unified payment processing, built-in fraud prevention, and data-driven insights that drive operational efficiency. This collaboration underscores the brands’ commitment to merging heritage and innovation, delivering a superior shopping experience enhanced by state-of-the-art payment technology.

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

About MARLI NEW YORK

MARLI New York offers Fine Jewelry that celebrates self-expression. In 2014, Founder Maral Artinian had a vision: to set clients free from convention with creations that transcend adornment, to honor individuality in all its forms.

Inspired by the vitality of her New York City home and fueled by a lifetime of jewelry expertise, Maral created a striking design vocabulary that’s charged with paradox. Refined yet bold. Elegant yet effortless. Timeless yet contemporary. Ultimately versatile and exquisitely crafted, each MARLI creation makes a highly personal statement — inspiring the wearer to express their exceptionalism and make their own occasions special.

About SARTORO GENÈVE

Sartoro, a visionary Fine and High Jewellery Maison based in Geneva, stands as a pillar of trust in the heart of the city, where three generations converge. Its commitment to excellence is showcased through innovative creations and unrivalled quality, designed to set apart, telling the unique story of the wearer's essence.

Founded in 2001 by Arto and Saro Artinian, the Maison's enduring dedication to transparency in craftsmanship is upheld by its in-house artisans, who meticulously source, select, cut, and craft each creation. Rooted in a rich family legacy and guided by ethical principles and familial connection, Sartoro fosters a sense of trust and reliability, preserving tradition and delivering exceptional creations.

As a family business, the Maison's commitment to client relationships, founders' active engagement, and above-and-beyond client care contribute to a deeply personal and cherished journey for every individual.